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Download a recording of Jim's presentation at the 2008 NAB Radio Show, "PSYCHO-ACOUSTICS: Is Jim Loupas Crazy When He Says "Branding With Sound"
Will Make Your Radio Station More Successful?" here.
Read Jim's opinion of MP2s and MP3s being used for on-air music and production here.
Jim is quoted by the German website Digital Fernsehen.
Founded in 1976, James Loupas Associates provides technical consultation to
the radio, television, and recording industries, as well as advice on psychoacoustics
and audio ergonomics for general business applications.
For radio clients, we design studios and transmitter systems, provide
construction supervision, and conduct technical negotiations. What makes us
unique, however, is our long experience in psychoacousticsin successfully
processing audio signals to appeal to specific audience segments. What does this
mean to each individual radio station? It means fewer tune-outs and the best
We also conduct various quarter-hour audio enhancement projects for national
cable television networks.
We firmly believe that even great audio can always sound better.